So – this is Dead Format. I’m entirely sure what this means yet, but it felt like I should do it, so I did.
I don’t really know what the purpose of this site is yet, but I hope that will become evident over the coming year as I find time to invest more in my own personal projects outside of Scubaboy Inc. This is a new thing for me I guess. Having spent the last few years completely throwing myself into growing Scubaboy Inc into successful studio, I have felt a growing desire over recent months to go back to my roots a little bit and find time to work on my own again. It’s not a reflection on Scubaboy Inc, I love (most of) what we do and I am lucky enough to do it with people I like and respect both professionally and personally, and that’s not about to change anytime soon. However, whilst it is of course incredibly satisfying to see Scubaboy Inc change from an idea barely able to support one person (let alone two) into a thriving business with employees that produces work we’re proud of, it’s not without it’s compromises both creatively and personally.
Jon and I started out making music videos and visuals for independent artists we loved. We didn’t make much money, but we made work we were invested in, and we had a lot of fun along the way. The reality of having to sustain the studio as it is now means that opportunities to invest time and resources into these sorts of projects are so rare for us. Equally, having spent such a long time working with other people, sometimes it’s good to just find space to work on something for yourself. So, over recent months both myself and Jon have been finding time to work on more personal projects, something which has been a really exciting process – re-discovering a little bit of what first got me interested in working with moving image.
I’m not sure what will happen, but whatever it is, it will happen here. Oh, and I had to give it a name.
This is Dead Format.